#5: Story of passion & bravery. Best practices of branding and employer branding in the midst of unanticipated events
This episode is about passion. Passion that prompted Jody Ordioni, author of The Talent Brand to leave her remarkable corporate career within well-established advertising agencies such as J. Walter Thompson and Omnicom in New York and create a successful branding agency called Brandemix as well as an employee engagement community called Achieve Engagement, with more than 100,000 members.
At Brandemix (www.brandemix.com) she leads her firm in creating branding and communications that win the hearts and minds of people. In this episode we talked about her journey as an entrepreneur, best practices of branding and employer branding and how to build a successful business that endures throughout time.