#12: How to go from idea to Start-Up, land Starbucks as a client & raise money with Amanda Latifi CEO & Co-Founder Hafta Have
In this episode I am talking to Amanda Latifi who has done it all. She is the Co-Founder and CEO of Hafta Have which is the only personalized mobile messaging platform that uses offline data to drive conversion for retailers in store.
Amanda started to work with brand strategy and consumer behavior with big companies such as McDonalds, SC Johnson and Mars in Chicago and Tech in California before she founded her company.
Tune into this episode to hear about her entrepreneurial journey, a deep dive into how to go from idea to start-up, the challenges of starting a company and to be first to market and her take on what it takes to find investors and raise money. You will find this conversation useful regardless the industry you are in, her learnings can be applied to other industries as well.